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Dublin, Ireland (PRWEB) May 11, 2012

Foremost European investment competition to take place in Dublin in July – NDRC

Investing in Science 2012, 11th July 2012, Guinness Storehouse

Science-based start-ups and investors invited to register their interest at http://www.investinginscience.com

Twelve of Europes best science start-ups will gather in the Guinness Storehouse in Dublin this July in front of an international panel of investors for Investing in Science 2012, as part of the Euroscience Open Forum 2012 (ESOF 2012).

Led by Irelands NDRC (National Digital Research Centre), Investing in Science 2012 will bring science-based start-ups from around Europe together with international investors who recognise the intellectual and commercial potential of their next-generation research and pioneering products.

Twelve start-ups will be chosen from a Europe-wide competition that was launched this month. An international panel of investment-focused judges will pick the strongest ideas with the winners pitching to venture capitalists and angel investors in Dublin on July 11th. Any interested science-based start-up is invited to apply at http://www.investinginscience.com before June 1st 2012.

Any investor interested in the hottest early-stage start-ups coming out of the continents universities and research institution is invited to register to attend with a high caliber and high net-worth groups of VCs already confirmed.

Investing in Science 2012 is a one day NDRC event as part of the prestigious Euroscience Open Forum 2012 Dublin and run in conjunction with European Tech Tour.

Speaking about the event, NDRCs CEO, Ben Hurley said:

At Investing in Science, the sharpest investors will meet the hottest science start-ups.

NDRC collaborates with research groups and start-ups to commercialise science inspired ideas; to date we have worked with and invested in over 80 ventures, and we are delighted to be holding the first Investing in Science event as a concentration of connections and information on the best science start-up prospects. I would encourage any science start-up who believes their company and their ideas stand out from the crowd to log onto http://www.investinginscience.com and register immediately.

Investors who want to avail of the opportunity to become part of Europes economic and intellectual supercollider should also sign up to attend.

ESOF 2012 Director David Fahy, said:

Investing in Science is a great addition to the Euroscience Open Forum this year. Alongside our busy conference agenda, the Investing in Science competition and event will add a commercial dimension, bringing into focus the potential commercial impact of science to the Forum.

Investors who choose to attend Investing in Science will also have the opportunity to participate in the full 5 day event and to hear from speakers including Nobel Prize winner; Jules Hoffmann, Craig Venter, James Watson, Bob Geldof, and many more.

Ends

About the event:

About NDRC

NDRC (National Digital Research Centre) is an independent enterprise dedicated to the acceleration of research from ideas to income. NDRCs investment programmes enable innovators, entrepreneurs, researchers and companies to translate promising ideas and intellectual property into income generating products and high growth businesses. With a dedicated commercialisation team, enterprise space for teams to work alongside other digital innovation projects, and an investment fund, NDRC works to increase the rate of innovation, with a strong focus on the creation of market capital. NDRCs team includes executives with experience spanning start-ups, multinational companies, venture capital investment and research. Working in collaboration with industry and a range of investment partners, NDRC announced in October 2011 that it has secured commercial investments of 4.8 million to date in NDRC-backed technologies and ventures.

The Euroscience Open Forum 2012 (ESOF 2012)

The Euroscience Open Forum 2012 (ESOF 2012) is Europes largest, general science meeting and is held in a leading Europe city every two years. ESOF 2012 will be hosted in Dublin from July 11th-15th , 2012. ESOF is an interdisciplinary, pan-European meeting, held under the auspices of Euroscience, which aims to:

    Showcase the latest advances in science and technology;
    Promote a dialogue on the role of science and technology in society and public policy;
    Stimulate and provoke public interest, excitement and debate about science and technology.

Website: http://www.esof2012.org

European Tech Tour Association

The European Tech Tour Association is an independent, not for profit organisation committed to the development of emerging technology companies from Europe. Their contribution to the high tech industry is through the development of European regional Tech Tours and Vertical Industry Summits that bring together the entire technology ecosystem of local and global players.

Media Information

Tim Kinsella / Mike Miley Tel. +353 1 703 8600; tim(at)mkc(dot)ie, mike(at)mkc(dot)ie

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detroit (PRWEB) April 12, 2012

With driver distraction high on the automotive agenda, many leading commentators question whether social media has a place in the vehicle. Traditionally, Facebook hasnt been involved in the telematics industry but in an exclusive interview with Telematics Update, David Pio, Partner Engineer at Facebook, revealed that with the rise of connected vehicles, now is the time to make sure that Facebook is used in a responsible way that respects driver issues.

The right way to use social technology

Pio continued, Most people think of applying current usage into a new medium, i.e. taking the Facebook newsfeed and narrating it into the vehicle. However, Facebooks vision for social technology in the automobile is not so linear, instead taking a more vehicle-centric role. Through integrating with location based services, Facebook will harness the car to make it easier to connect with friends and family.

Looking long-term, Pio, who will be speaking at Telematics Detroit 2012, believes that the role of social technologies into the vehicle will extend even further. By utilizing Facebook as an identity service it will take, what you know about the driver to help customize and personalize the vehicle experience…things shouldnt be generic anymore.

The heart of the telematics industry

Telematics Detroit 2012, Conference & Exhibition, June 6-7, Novi, MI, USA will unite 1,800+ leaders from across the automotive, mobile, wireless, digital and web industries for the worlds largest B2B forum for the global telematics industry. The $ 200 Early Bird saving on all conference passes expires this Friday (April 13) (http://www.telematicsupdate.com/detroit/).

Speaking on their involvement at Telematics Detroit, Facebook stated that they wanted to, go to the heart, directly to people who build products and understand what their needs are…we hope not only to learn but to educate; say what social technology is all about and how it can be used to make the owner experience even better.

Ford stated that Telematics Detroit, is a great place to get an accurate pulse on the telematics industry and meet or keep in touch with industry leaders

For the complete Telematics Detroit 2012 conference program and speaker line-up, access the e-brochure at

http://www.telematicsupdate.com/detroit/conference-event-brochure.php or contact the Telematics Update team at detroit@telematicsupdate.com

Register before Friday (April 13) via the secure link below to take advantage for $ 200 saving on all conference passes: https://secure.telematicsupdate.com/detroit/register.php

About Telematics Update:

Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.

Contact:

Gareth Ragg

Conference Director | Telematics Update

T: (UStf) 1 800 814 3459 ext 7589 | (Global) +44 (0)20 7375 7589

E: gragg(at)telematicsupdate(dot)com

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Los Angeles, CA (PRWEB) March 06, 2012

A new infographic released today by CreditDonkey.com reviews the present state of the economy in the Republic of Ireland. It explains why, in order to generate an economic stimulus for a country deeply mired in European debt, Ireland will be calling its global citizens home through a coordinated national effort set to be launched on St. Patricks Day 2012.

Infographic: http://www.creditdonkey.com/st-patricks.html

Overview of Irelands economy in recent years:

Ireland has suffered one of the sharpest drops in its standard of living of all developed countries.
House prices throughout the country continue to drop by double digits, with Dublin house prices falling 52 percent since the beginning of the recession.
Irelands current unemployment rate is 14.3 percent.
Strapped by job losses and personal debt, Irish consumers are holding onto their money even as the government slashes its domestic spending. This combination of government austerity and personal thrift could send the country deep into a double-dip recession with its European neighbors unless exports, including foreign tourism, can pull the country up.
Rising emigration data suggest the Irish are largely taking to their feet, rather than taking to the streets, to improve their personal fortunes. In 2011, more people left Ireland than returned (34,100 more).

Visit CreditDonkey.com to view the full infographic on St Patrick’s Day 2012.

Travelers can visit CreditDonkey.com to compare travel credit cards. CreditDonkey.com publishes credit card reviews, deals and tips to help Americans make an informed credit decision.

Media Contact:

Charles Tran

charles(at)creditdonkey(dot)com

New York, NY (PRWEB) December 08, 2011

As the year comes to a close, Vibrant CEO and industry expert Cella Irvine looks ahead and shares online advertising predictions for 2012. Her top five predictions emphasize social, mobile, data and context among the dominant trends. With eMarketer projecting a 14.4% increase in US online ad spending, digital will take on new prominence, and the following are Irvines ‘Online Advertising Predictions’ for 2012:

1)    SOCIAL MEDIA AND THE RISE OF THE DIGITAL NATIVES

A stunning 98% of 18- to 24-year-olds use social media. With the emerging maturity of these digital natives, advertisers need to grow engagement with a socially driven generation that turns to friends as a first source of authority. At the same time, worldwide social-network advertising revenues will reach $ 8 billion next year (eMarketer). Brands looking to increase mileage for their social media assets must surface their content in new ad formats that push their Facebook pages and Twitter feeds to consumers in a relevant context, as opposed to pulling them away to their social media. Digital-native consumers will expect that what is of most value to them will come to them, from friends or networks, rather than from sources they search out. More Like buttons are spreading across the Web, too, and increasing integration of social-sharing utilities such as social toolbars will continue to add new value to content.

2)    ON THE MOVE THE GROWING MOBILE AND TABLET LIFESTYLE

It is projected that by 2014, spending on mobile advertising will more than double from 2011, reaching $ 2.5 billion (eMarketer). We also know that consumer behavior is on the move, with mobile Internet usage expected to soon surpass desktop. Next year will see the arrival of sleek new tablets and mobile devices with better touch screens and more adaptive interfaces. The surge of multi-screen/multi-app engagement users who use devices while watching TV will continue to grow. Tablets have already replaced desktops as the preferred companion device to TV. Expect to see consumers look for ways to scale down the number of separate devices they now carry in favor of one tablet and one phone: the laptop will wane. This rapid shift to mobile is changing the way ads work, and advertisers must cater to consumers shifting needs. For example, geo-targeted, locally relevant marketing will hold great appeal for brands and consumers as 63 percent of 18- to 29-year-olds already use geosocial check-ins or location-based services. For example, see Lowes award-winning holiday campaign, which used a custom in-text store locator ad unit to deliver geo-targeted product deals within relevant, topical and seasonal content.

3)    SMARTER DATA AND IMPROVED ANALYTICS

Ads are growing more dynamic and multifunctional every day, and the continuing need to demonstrate ROI fuels the search for better metrics. Nowadays the best campaigns are interactive providing users with engaging search boxes, news tickers, and gaming portals. Advertisers will look more closely at user behavior with pre- and post-click data to get more mileage out of campaigns. We are seeing a growth in technology that can more clearly measure reader engagement and retention. There will be a continued interest in gathering and analyzing data that can go beyond CTRs and counting clicks. With these results available, we will see that all content is not created equal, and that despite the recent increase in content volume, results will come from placements in better quality environments.

4)    ONLINE VIDEO: ON A ROLL

Video pre-roll, in-stream and beyond presents new opportunities for engagement. With rapidly growing ad deliveries in 2011, online video has emerged as the fastest-growing digital advertising format attracting a record $ 2.2 billion in spending, up 52.1% from 2010 (eMarketer). By 2015, online video is expected to account for $ 7.1 billion in online ad spending. In 2012, video will be even more creative, engaging, useful and innovative. Advertisers are no longer simply taking what works on TV and placing it online. We are seeing a revolution in video, with more creative content coming directly from users, which helps brands engage their audience more meaningfully. At Vibrant, our approach is bringing sight, sound and motion together to deliver an immersive, user-initiated experience that is delivering compelling results for advertisers.

5)    CONTEXTUAL RELEVANCY AND DYNAMIC CREATIVE

Time and again, the most engaging ads (in-text, display and toolbar) offer users relevant content within the context of the page theyre viewing. Looking at award-winning ad campaigns in 2011, it is a trend that will take us into 2012. Next year we will continue to see the most successful advertising providing relevant content that changes dynamically to give users information they can use, from recipes, weather reports and traffic conditions to deals at local stores and up-to-date sports scores.Click here to watch industry leaders discuss the power of contextual relevancy, including remarks from Vibrant CEO Cella Irvine.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists.

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Pleasanton, CA (PRWEB) November 18, 2011

The Virtual Edge Institute (VEI), today announced the program, speakers and conference theme for the Virtual Edge Summit 2012 (VES 2012, January 9-11, 2012, San Diego Convention Center and virtually). With a theme of Accelerate: knowledge. strategy. results, VES 2012 will bring together 80-plus speakers to present on 30-plus sessions focused on digital solutions for meetings, events, learning, training, and community. Register today to hear and meet representatives from companies such as 3M, Cisco Systems, Herbalife, HIMSS, IBM, Intel Corporation, Microsoft, VMWare, and Xerox.

VES 2012 reflects a shift in our industry over the past 12 months. Whereas our program previously focused on helping event practitioners and marketers make a business case for virtual to their organizations, today our audience is seeking the knowledge, strategy and skills to deliver and measure real business results from digital programs, explained Michael Doyle, Executive Director of VEI and founder of VES. And VES 2012 is the only place to gather the intelligence, education and business contacts one needs to accelerate knowledge, strategy and results.

VES 2012 General Session: The Great 2012 Digital Debate

In honor of the presidential election next November, VES 2012 presents its own version of a presidential debate with the industrys biggest thinkers and leaders. The Great 2012 Digital Debate will explore what is and isnt working today in virtual events and meetings, what the future looks like, which monetization strategies will succeed or fail, and other hot issues. Candidates include: Larry Cook, Manager, Events and Digital Metrics, IBM; Tony Lorenz, founder of bXb Online; David Rich, Senior VP, Strategy & Planning, Worldwide, George P. Johnson; Tony Uphoff, CEO, UBM TechWeb; Kathy Visser-May, US Marketing Channels and Analytics Director, Microsoft; and John Graham, President & CEO of ASAE: The Center for Association Leadership. Join the industry for this exciting debate on Monday, January 9, 2012 from 1:15 2:15 pm PT.

Virtual and Hybrid Events – Mobile, Social and Community

According to the Business Motivations and Social Behaviors of In-person and Online Events report conducted by the Professional Convention Management Association (PCMA), UBM Studios and VEI, 41% of face-to-face and 51% of online event attendees have tweeted or texted information to their networks. VEI has designed specific sessions to help organizations better understand the strategies, technologies and tactics behind mobile, social and community:

Monday, January 9, 2012

????365 Engagement: Making the Leap from Event to Environment
????The Integrated Event: In Person, Online and Mobile
????Social Media Strategies to Drive your Virtual Event
????Engaging the Empowered Customer or Member

Tuesday, January 10, 2012

????How Social Communities Contribute to Learning
????Integrating Mobile: Pre, During and Post-Event Access ????????
????Simple Online Events to Engage Members and Fuel Community

About Virtual Edge Summit 2012

The Virtual Edge Summit 2012 (January 9-11, 2012, San Diego Convention Center, San Diego) is designed to help attendees rapidly evaluate, implement and maximize virtual programs within their organizations. The Summit will be co-located with the PCMAs 2012 Annual Meeting, Convening Leaders, which brings together more than 3,000 meetings professionals to discuss issues impacting the meetings, convention and exhibition industry.

Registration Information: Register by December 15, 2011 to receive an early-bird registration fee of $ 525 for in-person and $ 155 for the virtual pass.

Follow @virtualedge or #VES12 on Twitter to join the conversation before, during and after the event.

About The Virtual Edge Institute

The Virtual Edge Institute is an organization dedicated to advancing the development and adoption of digital event and meeting technology and best practices for collaboration and marketing. Founded in 2008 by Michael Doyle, the Institute does this by supporting and contributing research, education, thought leadership, promotion, and professional networking. Learn more at http://www.virtualedgeinstitute.com.

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Rochester, NY (PRWEB) November 03, 2011

Frank Magnera, an award-winning business-to-business marketing expert and account director at Catalyst (Rochester, New York), has been chosen to judge the 2012 Business Marketing Association (BMA) ACE awards.

Hailed as one of the industrys best creative awards by The New York Times, The ACE (Advertising Creative Excellence) Awards recognize the years top creative campaigns and executions, the people who conceive them and the agencies and clients who successfully elevate brand and drive demand. Sponsored by the Business Marketing Associations New York City chapter, the competition will celebrate its 30th anniversary in 2012.

Magnera has developed B2B programs for Catalyst since 2005, specializing in strategy development and customer relationship management. He brings a broad range of expertise to the ACE awards, including predictive analytics, Web analytics, lead generation and prospect nurturing, email marketing, creative development, search engine marketing (SEM), search engine optimization (SEO), non-profit marketing, and copywriting. His B2B client experience includes The Eastman Kodak Company, Heraeus Kulzer, ITT, Pitney Bowes, Weyerhaeuser, Carestream Health, and Xeikon, among others.

Other 2012 ACE judges include Lisa Abbatello, Leo Burnett; Jerry Canning, Google; Kathleen Delaney, AON Corporation; Dale Durrent, LinkedIn; John Favolo, Eric Mower and Associates; Marie MacLean, Pall Corporation; Dana Mangnuson, J.P. Morgan; Katerina Martchouk, Winsper Advertising; Nicola Morris, Verizon; Kathleen OMalley, OMalley Communications; Judy Pribe, Kodak; Joe Rivas, Y&R; Bruce Rogers, Forbes; Laura Rogers, Campbell-Ewald, and Keith Turco, GYRO NY.

For more information about the ACE awards, visit the BMA-NY at http://www.marketing.org/i4a/pages/index.cfm?pageid=5509.

About the BMA-NY

The New York chapter of the Business Marketing Association, the largest association of B2B-centric marketers in the world, provides a like-minded community of New York area business professionals and numerous opportunities to network, exchange ideas, and learn from experienced experts. The community comprises a spectrum of marketing and communications disciplines, working with–and for–companies operating in complex industries in the fields of advertising, marketing management, research and data analysis, media relations, social media, direct marketing, product management, channel management and more.

About Catalyst

Catalyst (http://www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. We combine intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset to take the guesswork out of marketing decisions. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Money, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.

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(PRWEB) November 03, 2011

Can you show the world what you can do in only 180 seconds? Spin the system, and submit to the 180 Microcinema Festival. The 180 Microcinema Festival is now accepting submissions for its first International celebration of 3-minute films. The selected films will be available on the web starting January 7, 2012.

Founded in 2009, the 180 Microcinema Festival celebrates the range and diversity of filmmakers in an interconnected world. Encouraging filmmakers to Spin the System by rewarding unique and unorthodox approaches to filmmaking, 180 emphasizes emerging technologies such as mobile devices and digital media in film production and distribution.

“We wanted to create a virtual space for a film festival where geography and physical distance wouldnt be a constraint,” says founder Vicente Nakpil-Roxas. “The films are only three minutes long, so aside from tackling a creative challenge, these filmmakers sidestep the high costs inherent in creating a full-length feature.” The Festival seeks to showcase both established and undiscovered filmmakers by utilizing social media to share these films with a worldwide audience. “The Festival enables filmmakers to hone their craft, promote their work, and interact with a global audience.”

Filmmakers are encouraged to embrace “transmedia,” a style of filmmaking that encourages interaction with the audience, specifically through the internet, social media, and online venues.

“Audience participation is now the driving force in media today. Google, Facebook, Twitter, all of this is shaped by and shapes the content we partake in, absorb and mold. That’s what this year’s festival is about.

Winners will be awarded production funds amounting to $ 30,000 USD to collaborate on 180-second films which will serve as pitches for a Transmedia Development project. Roxas stated that this deal, coupled with partnerships and crowdsourcing campaigns initiated by the Festival, will enable the filmmaker to create a full-length film. “It’s all about helping the filmmaker[s] empowering them, providing them with a platform to show their work, make names for themselves, and hopefully create careers out of what they love,” he says.

The first cycle of the 180 Microcinema Festival is seeking submissions for the Narrative category. Filmmakers and students that are at least 18 years old from every country are eligible to participate. Complete rules and requirements can be found at 180cinema.net.

Submissions must be delivered electronically by December 15, 2011. Submissions can be made through the website, and there is a processing fee of $ 10 per film.

Selected films will be eligible for a Jury Award chosen by a panel headed by 2011 Academy Award winning producer Stefanie Walmsley (God of Love). Visitors to the online festival will be able to cast their vote for the audience choice award. The Awards ceremony will take place on March 10, 2012.

For information visit http://180cinema.net/ or direct all inquiries to info(at)180cinema(dot)net.

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