Digital Press CD

Rochester, NY (PRWEB) November 03, 2011

Frank Magnera, an award-winning business-to-business marketing expert and account director at Catalyst (Rochester, New York), has been chosen to judge the 2012 Business Marketing Association (BMA) ACE awards.

Hailed as one of the industrys best creative awards by The New York Times, The ACE (Advertising Creative Excellence) Awards recognize the years top creative campaigns and executions, the people who conceive them and the agencies and clients who successfully elevate brand and drive demand. Sponsored by the Business Marketing Associations New York City chapter, the competition will celebrate its 30th anniversary in 2012.

Magnera has developed B2B programs for Catalyst since 2005, specializing in strategy development and customer relationship management. He brings a broad range of expertise to the ACE awards, including predictive analytics, Web analytics, lead generation and prospect nurturing, email marketing, creative development, search engine marketing (SEM), search engine optimization (SEO), non-profit marketing, and copywriting. His B2B client experience includes The Eastman Kodak Company, Heraeus Kulzer, ITT, Pitney Bowes, Weyerhaeuser, Carestream Health, and Xeikon, among others.

Other 2012 ACE judges include Lisa Abbatello, Leo Burnett; Jerry Canning, Google; Kathleen Delaney, AON Corporation; Dale Durrent, LinkedIn; John Favolo, Eric Mower and Associates; Marie MacLean, Pall Corporation; Dana Mangnuson, J.P. Morgan; Katerina Martchouk, Winsper Advertising; Nicola Morris, Verizon; Kathleen OMalley, OMalley Communications; Judy Pribe, Kodak; Joe Rivas, Y&R; Bruce Rogers, Forbes; Laura Rogers, Campbell-Ewald, and Keith Turco, GYRO NY.

For more information about the ACE awards, visit the BMA-NY at http://www.marketing.org/i4a/pages/index.cfm?pageid=5509.

About the BMA-NY

The New York chapter of the Business Marketing Association, the largest association of B2B-centric marketers in the world, provides a like-minded community of New York area business professionals and numerous opportunities to network, exchange ideas, and learn from experienced experts. The community comprises a spectrum of marketing and communications disciplines, working with–and for–companies operating in complex industries in the fields of advertising, marketing management, research and data analysis, media relations, social media, direct marketing, product management, channel management and more.

About Catalyst

Catalyst (http://www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. We combine intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset to take the guesswork out of marketing decisions. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Assurant Health, Eastman Kodak Company, First Niagara Financial Group, GE Money, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.

###

Related Digital Press Releases

London, UK (PRWEB) November 03, 2011

Social media research specialist DigitalMR releases latest findings on what customers are saying about smartphones on the internet.

DigitalMR analysed over ? million customer comments about smartphones across July-August 2011. Just over two-thirds (67%) of these customer views are positive, compared with 33% negative.

The most mentioned smartphone brands are all Android models. HTC garners more mentions than any other brand, with a 35% market share of all positive comments and a 32% share of the smaller, negative comments group. Next placed is Motorola with 21% positive mentions and 21% negative, followed by Samsung with 20% positive and 25% negative. Together, these Android brands account for three quarters of all measured customer comments regarding smartphones.

Results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Huawei and HP across Jul-Aug 2011.

Interestingly, the more established smartphone brands from Apple and RIM (Blackberry) only account for 5% and 3% of total customer comments respectively.

DigitalMRs analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: Android models are now comfortably outselling more traditional models from established players such as Blackberry and iPhone, and this is firmly reflected in their dominance in terms of online buzz.

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Jul-Aug. NSS provides an overall percentage score of net positive posts. The average NSS taken across all the brands measured is 34%. This shows customers are generally very happy with their devices and are sharing the good news online.

Of the three most talked about brands on the web, HTC had a NSS of 38%, followed by 34% for Motorola and a below par score of 23% for Samsung.

The highest NSS is achieved by Nokia (55%) followed by LG (45%) with the lowest by HP (13%) followed by Huawaei (20%).

Click here for further data

Features

DigitalMR measures thousands of customer posts regarding the services and features attributed to smartphones. The Operating system and Service provider features generate the most comments – both positive and negative. Operating system attracted a 20% share of positive posts vs 22% of negative ones, while Service Provider produced 21% positive vs 23% negative.

In their words customer comments sample

NOKIA

True, at least Nokia starts producing something what is not android, too many manufacturers use android, and I want world “without limits” Nokia can offer people nice Windows phone devices in future, and I actually am very interested in these upcoming phones, even in my country news are calling those upcoming phones “Nokia Super phones”

http://www.youtube.com/all_comments?v=Q6rgdu9eMoQ

LG

The LG Optimus 2x P990 HD Smart-Phone is the business…..Im very happy with the: “LG Optimus 2x P990″ definitely best value for the money and cash speaks oodles especially I think the present price is a bargain.

http://www.amazon.co.uk/LG-Optimus-Android-Mobile-Phone/dp/B004V73OAQ/ref=sr_1_1?s=electronics&ie=UTF8&qid=1319447478&sr=1-1

HP

HP Veer is small even for a little person… Even for my 6 year old brother… Even for… you get the idea… A SMALL touch screen on a Smartphone is just WRONG! Touch screens are meant to be big and beautiful, easy to type on and see information and multimedia… This is a joke!

http://www.youtube.com/all_comments?v=5G3xZrhSWUY

HUAWAEI

…In addition to a TERRIBLE battery life Huwaei M835 phone also has a very low volume level especially from the headphone out jack. It is supposed to have some sort of surrounded sound feature but when I turn it on it doesnt get any better.

http://androidforums.com/members/mcr0986.html

Click here for further customer comments and more about web listening reports

About DigitalMR

DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.

DigitalMRs solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.

The agency operates in affiliation with international market research company MASMI http://www.masmi.com. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London, UK; Nicosia, Cyprus, and Columbus, Ohio, in the US.

Click here for more about SocialNuggets

###