Digital Press CD

New York, NY (PRWEB) December 08, 2011

As the year comes to a close, Vibrant CEO and industry expert Cella Irvine looks ahead and shares online advertising predictions for 2012. Her top five predictions emphasize social, mobile, data and context among the dominant trends. With eMarketer projecting a 14.4% increase in US online ad spending, digital will take on new prominence, and the following are Irvines ‘Online Advertising Predictions’ for 2012:

1)    SOCIAL MEDIA AND THE RISE OF THE DIGITAL NATIVES

A stunning 98% of 18- to 24-year-olds use social media. With the emerging maturity of these digital natives, advertisers need to grow engagement with a socially driven generation that turns to friends as a first source of authority. At the same time, worldwide social-network advertising revenues will reach $ 8 billion next year (eMarketer). Brands looking to increase mileage for their social media assets must surface their content in new ad formats that push their Facebook pages and Twitter feeds to consumers in a relevant context, as opposed to pulling them away to their social media. Digital-native consumers will expect that what is of most value to them will come to them, from friends or networks, rather than from sources they search out. More Like buttons are spreading across the Web, too, and increasing integration of social-sharing utilities such as social toolbars will continue to add new value to content.

2)    ON THE MOVE THE GROWING MOBILE AND TABLET LIFESTYLE

It is projected that by 2014, spending on mobile advertising will more than double from 2011, reaching $ 2.5 billion (eMarketer). We also know that consumer behavior is on the move, with mobile Internet usage expected to soon surpass desktop. Next year will see the arrival of sleek new tablets and mobile devices with better touch screens and more adaptive interfaces. The surge of multi-screen/multi-app engagement users who use devices while watching TV will continue to grow. Tablets have already replaced desktops as the preferred companion device to TV. Expect to see consumers look for ways to scale down the number of separate devices they now carry in favor of one tablet and one phone: the laptop will wane. This rapid shift to mobile is changing the way ads work, and advertisers must cater to consumers shifting needs. For example, geo-targeted, locally relevant marketing will hold great appeal for brands and consumers as 63 percent of 18- to 29-year-olds already use geosocial check-ins or location-based services. For example, see Lowes award-winning holiday campaign, which used a custom in-text store locator ad unit to deliver geo-targeted product deals within relevant, topical and seasonal content.

3)    SMARTER DATA AND IMPROVED ANALYTICS

Ads are growing more dynamic and multifunctional every day, and the continuing need to demonstrate ROI fuels the search for better metrics. Nowadays the best campaigns are interactive providing users with engaging search boxes, news tickers, and gaming portals. Advertisers will look more closely at user behavior with pre- and post-click data to get more mileage out of campaigns. We are seeing a growth in technology that can more clearly measure reader engagement and retention. There will be a continued interest in gathering and analyzing data that can go beyond CTRs and counting clicks. With these results available, we will see that all content is not created equal, and that despite the recent increase in content volume, results will come from placements in better quality environments.

4)    ONLINE VIDEO: ON A ROLL

Video pre-roll, in-stream and beyond presents new opportunities for engagement. With rapidly growing ad deliveries in 2011, online video has emerged as the fastest-growing digital advertising format attracting a record $ 2.2 billion in spending, up 52.1% from 2010 (eMarketer). By 2015, online video is expected to account for $ 7.1 billion in online ad spending. In 2012, video will be even more creative, engaging, useful and innovative. Advertisers are no longer simply taking what works on TV and placing it online. We are seeing a revolution in video, with more creative content coming directly from users, which helps brands engage their audience more meaningfully. At Vibrant, our approach is bringing sight, sound and motion together to deliver an immersive, user-initiated experience that is delivering compelling results for advertisers.

5)    CONTEXTUAL RELEVANCY AND DYNAMIC CREATIVE

Time and again, the most engaging ads (in-text, display and toolbar) offer users relevant content within the context of the page theyre viewing. Looking at award-winning ad campaigns in 2011, it is a trend that will take us into 2012. Next year we will continue to see the most successful advertising providing relevant content that changes dynamically to give users information they can use, from recipes, weather reports and traffic conditions to deals at local stores and up-to-date sports scores.Click here to watch industry leaders discuss the power of contextual relevancy, including remarks from Vibrant CEO Cella Irvine.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists.

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Miami, FL (PRWEB) November 11, 2011

In Broward County, sales of homes including existing single-family homes and condominiums increased 13 percent in the third quarter of 2011, from 6,498, a year earlier to 7,323, according to the Broward Council of the MIAMI Association of REALTORS and the local Multiple Listing Service (MLS) systems.

Broward sales of existing single-family homes increased five percent in the second quarter compared to a year earlier. The sales of existing condominiums in Broward rose 13 percent compared to the third quarter of 2010. Statewide sales of single-family homes increased 12 percent while that of condominiums increased 13 percent. Nationally, total state existing-home sales, including single-family and condo, declined 0.1 percent compared to the second quarter of 2011 but were 17 percent below the third quarter of 2010.

The Broward County market continues to strengthen as reflected by sales and pricing activity in the third quarter, said Terri Bersach, 2011 president of the Broward County Board of Governors of the MIAMI Association of REALTORS. The local area has recovered faster and stronger than the rest of the U.S., and we expect to set a news sales record in 2011, pointing to rising demand and stability.

NAR Chief Economist Bold Prediction for South Florida in 2012

NAR Chief Economist Lawrence Yun yesterday predicted at MIAMIs 17th Annual International Real Estate Congress further strengthening for the South Florida market in 2012. My bold prediction for 2012 is that we will see double digit price increases in South Florida in 2012, said Yun. South Florida is the top destination for foreign buyers. More international sales during the downturn proves international buyers have fueled the local market recovery. There is also high demand for distressed properties on a local level.

Median Sales Prices

While short sales and foreclosures continue to have an impact on home prices, especially in some areas of the county, the median sales price of both single-family homes and condominiums again posted gains in the second quarter.

The median sales price for condominiums increased three percent to $ 77,600. The median sales price for single-family homes in Broward rose one percent to $ 191,200 in the third quarter. Statewide, median sales prices remained the same at $ 136,000 for single-family homes and rose seven percent to $ 89,600 for condominiums. The national median existing single-family home price was $ 169,500 in the third quarter, down 4.7 percent from $ 177,800 in the third quarter of 2010.

The average sales price in the third quarter for single-family homes and condominiums rose five percent, from $ 111,397 in 2010 to $ 117,033 in 2011, and six percent, from $ 249,068 in 2010 to $ 264,506 in 2011, respectively

Median and average sales prices in Broward County have risen consistently over the last few months, which is a very positive sign, said Natascha Tello, president-elect of the Broward County Board of Governors of the MIAMI Association of REALTORS. We are fortunate to be the top area in the nation for international buyers, who increasingly strengthen our market and local economy in an impressive manner.

Inventory Levels

Total housing inventory in Broward County has decreased 33 percent from a year ago and six percent from the previous quarter.

About the MIAMI Association of REALTORS

The MIAMI Association of REALTORS was chartered by the National Association of Realtors in 1920 and is celebrating over 90 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of four organizations, the Residential Association, the Realtors Commercial Alliance, the Broward County Board of Governors, and the International Council, it represents more than 24,000 real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local association in the National Association of Realtors, and has partnerships with more than 60 international organizations worldwide. MIAMIs official website is http://www.miamire.com.

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